When Your ‘Why’ matches ‘Where You’re Going’ – Simon Sinek

The Why is 100% objective.
You don’t get to decide what your Why is. It is what it is… you are who you are… your culture is your culture.
Your Just Cause – you get to decide what cause you’d like to be a part of; what cause you’d like to devote your life to.
A Just Cause is about “where we’re going”.

Simon Sinek